Our Ethos

Our mission at Sophia’s Choice is to empower you to make wiser, healthier, more conscious choices, which in turn help you stay healthy from the inside out.

We live in an ever changing, at times, stressful world, so finding ways which help us minimise that impact on our lives, is really important.

What we put on and into our bodies has a huge bearing on how we feel, so here at Sophia’s Choice we want to help you along your holistic journey by offering you a range of products, which are where possible; natural, organic and nourishing.

The want for natural, organic, eco-friendly, sustainable products is growing all the time and brands are responding to that demand by offering a much wider choice to consumers.

What we put onto our bodies has the potential to be absorbed through the skin, therefore being mindful of what products we use and what ingredients they contain, is very important.

Here at Sophia’s Choice, we are passionate about bringing you a tried and trusted range of products. I personally choose the products we stock and either myself or my family try at least one product within each brand’s range. This really matters to me. I want to understand the products I’m selling and more importantly I want to be able to advise you as to which products may best suit your individual needs if you require that help.

Our Product Selection Policy

We have the following selection process for the products and brands we choose:

We will only stock a brand once we have “tried and tested” one or more of the products within their range, whether that be skincare, bodycare, nutritional supplements or accessories.
No animal testing. All our products and their ingredients must be cruelty free.
No harsh synthetic ingredients and preservatives including parabens, phthalates, mineral oil, SLS (Sodium Lauryl Sulfate), artificial colour, artificial fragrance, and genetically modified ingredients.
All skin and bodycare products are scented using either essential oils or naturally derived fragrance. If you see the word ‘parfum’ on our website, this refers to either a blend of essential oils or a naturally derived fragrance not a synthetic one.
Where possible, we prefer to stock brands who use organic, eco-friendly, recyclable, sustainable ingredients and packaging.
We will always list full ingredients for our products, not just “key ingredients”. It’s important you know what’s in your products so you can make an informed choice particularly if you have allergies to certain foods or ingredients.

Beyond this, we will always strive to choose the best natural products we can find using the finest ingredients Mother Nature provided.

Supporting Local & Independent Artisan Brands

I love supporting smaller, artisan brands, particularly those local to us here in the South West of England.

There are some fabulous, natural and organic products being produced by passionate artisans who truly believe in their craft. Some are award winning and are giving the more mainstream brands a run for their money. I champion that and want to bring you a good mix of smaller, independent brands which, where possible, are also local to us here in the SW.

Choosing High Quality Nutritional Supplements

Nutritional Supplements are not all made equal and here at Sophia’s Choice we have made the decision to stock supplements of the highest quality. We stock food state / wholefood vitamins and minerals, which are absorbed and utilised by the body more efficiently. We also stock high quality, natural supplements with purity and natural ingredients being the core of their philosophy.